1. What is the profile of the candidates you are looking
for to become Deters franchisees?

Individuals as owner operators who take pride in their
work, who enjoy being around their customers, who are established and active in their communities, who understand the importance of friendly, gracious hospitality, whose employees can depend on and look to for leadership and
in the true spirit of capitalism have a sharp eye for the bottom-line.

2. What are the most important ingredients that franchisee owners need to possess?

The desire to become successful and the belief in one’s self, plus the ability to extend friendly hospitality to others and a positive outlook on life.

3. How much does it cost to open a Deters Frozen Custard?

Equipment and fixtures range from $50,000 to $80,000. Signage will cost from $2,000 to $10,000. Remodeling and land are two additional variables that vary from market to market. In addition to start up costs there is an annual license fee and a license royalty percent of sales. However, these costs are typically much more reasonable than most franchising fees – we believe our licensees need to have every opportunity for financial success and that success will be the driver of our success.

4. How much money can I make?

This is a fair question, however, there are too many variables to state a specific answer. We can provide you with accurate percentages and scenarios to give you guidance.

5. How long will it take to begin operation of our store?

First, a site must be selected. Once the property has been secured, it will take between 60 and 120 days to build out the site. Other factors to consider are store layout, signage and equipment delivery. We will be there to assist you through the entire process!

6. How will I receive my product?

We will provide you with a list of suppliers that will deliver to you at your location. Should these suppliers not be available in your area, we will help secure other resources to ensure your success.

7. Can I sell other items in our store beside custard?

We welcome suggestions and ideas to make Deters more successful. We will need to sign off on these ideas to ensure they are implemented in a proper fashion.

8. Is Deters open all year round?

We have found in the St. Louis market that it has been successful enough to stay open 12 months. This may not be possible in some markets. Frozen custard is definitely a seasonal business.

9. How much time will I have to spend at the store?

In the beginning, you will spend an enormous amount of time at your location. Our experience is that after three weeks the work load seemed to lighten. Should you decide to hire a manager, this process may speed up. We do not want to portray this as an absentee owner type of business.

If you are interested in franchise information, please fill out the form below.‎